middle east market
The Middle East is fast becoming a favourite tourist destination to MICE and shopping travellers given its investment in airports and infrastructure as well as planned future mega events such as EXPO 2020.
The Department of Tourism and Commerce Marketing (DTCM), says Dubai is expected to have 155,000 new rooms by 2020, with a further 10,000 plus rooms that need to undergo refurbishment prior to the Expo 2020.
Hospitality Industry Technology Exposition and Conference (HITEC®) is the world's largest hospitality technology exposition and conference brand. In partnership with Naseba, a business facilitation company based in Dubai, the third HITEC in 2017 will make the event accessible to buyers from the lucrative Middle Eastern tourism and hospitality market, currently worth over 75 billion USD. Modeling the HITEC Amsterdam format, the show will offer an education program and exhibits. In addition, HITEC Dubai will feature a summit with one-to-one business meetings that have become the hallmark of Naseba’s platforms.
40+solution and service providers
30+industry expert speakers
HiTEC DUBAI’s SUMMIT FORMAT
HITEC DUBAI will offer an education program and exhibits. In addition, it will feature a summit with one-to-one business meetings that have become the hallmark of Naseba’s platforms. Hoteliers attending the summit portion of HITEC Dubai will be pre-qualified to confirm their purchasing authority, budgets, timelines and solutions of interest.
RESEARCH AND PRE-QUALIFICATIONAll potential buyers are extensively
researched and pre-qualified to ensure
a. Decision-making authority
b. Minimum allocated budget
c. Clear buying strategy
ADVANCE NOTICE OF ATTENDEESOne week prior to the show, you are sent a complete list of buyers’ project data; including their company name, products and services of interest and the budget allocated.
ONE-TO-ONE MEETINGSConduct one-to-one meetings with pre-qualified buyers who have already expressed an interest in your type of products and services.
KEYNOTE PRESENTATIONSDeliver a tailor-made presentation addressing the entire audience to showcase your expertise and implementation of best practices.
BUILD STRATEGIC RELATIONSHIPSCement and build relationships with industry leaders, buyers and partners in an environment built to support your business development objectives.
SHOWCASE YOUR OFFERINGThe attached expo gives you the opportunity to showcase your latest solutions and services to attending regional hospitality stakeholders.
What Hospitality stakeholders say about HITEC
HITEC has become a must-attend event for every major stakeholder and decision maker in the hospitality industry from the Middle East.IT Director Middle East – Accor Hotels