middle east market

The Middle East is fast becoming a favourite tourist destination to MICE and shopping travellers given its investment in airports and infrastructure as well as planned future mega events such as EXPO 2020.

The Department of Tourism and Commerce Marketing (DTCM), says Dubai is expected to have 155,000 new rooms by 2020, with a further 10,000 plus rooms that need to undergo refurbishment prior to the Expo 2020.

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About Hitec

Hospitality Industry Technology Exposition and Conference (HITEC®) is the world's largest hospitality technology exposition and conference brand. HITEC Dubai 2018, co-produced by Hospitality Financial and Technology Professionals (HFTP®) and Naseba. The show will give Middle East buyers currently worth over USD 75 billion, access to global top solution providers in hospitality market, through a top-notch education program planned by the expert HITEC Dubai Advisory Council, as well as an exhibition debuting the latest in hospitality technology, and a summit with one-to-one business meetings.


HITEC DUBAI will offer an education program and exhibits. In addition, it will feature a summit with one-to-one business meetings that have become the hallmark of Naseba’s platforms. Hospitality technology buyers attending the summit portion of HITEC Dubai will be pre-qualified to confirm their purchasing authority, budgets, timelines and solutions of interest.

RESEARCH AND PRE-QUALIFICATIONAll potential buyers are extensively researched and pre-qualified to ensure they have:
a. Decision-making authority
b. Minimum allocated budget
c. Clear buying strategy

ADVANCE NOTICE OF ATTENDEESOne week prior to the show, you are sent a complete list of buyers’ project data; including their company name, products and services of interest and the budget allocated.

ONE-TO-ONE MEETINGSConduct one-to-one meetings with pre-qualified buyers who have already expressed an interest in your type of products and services.

KEYNOTE PRESENTATIONSDeliver a tailor-made presentation addressing the entire audience to showcase your expertise and implementation of best practices.

BUILD STRATEGIC RELATIONSHIPSCement and build relationships with industry leaders, buyers and partners in an environment built to support your business development objectives.

SHOWCASE YOUR OFFERINGThe attached expo gives you the opportunity to showcase your latest solutions and services to attending regional hospitality stakeholders.

What Hospitality stakeholders  say about HITEC

HITEC has become a must-attend event for every major stakeholder and decision maker in the hospitality industry from the Middle East.IT Director Middle East – Accor Hotels