About the market

Emerging tech will impact virtually every aspect of our business, from the guest experience to the way we operate our hotels and communicate with our associates.Guido de Wilde – Senior Vice President Starwood

Middle East is fast becoming a favourite tourist destination to MICE and shopping travellers given its investment in airports and infrastructure as well as planned future mega events such as EXPO 2020.

The Department of Tourism and Commerce Marketing (DTCM), says Dubai is expected to have 155,000 new rooms by 2020, with a further 10,000 plus rooms that need to undergo refurbishment prior to the Expo 2020.

One of the biggest challenges that the hotel property developers and operators are facing today is to ensure the upcoming hotels are tech-ready, current and cost-effective.

Dubai is on track to deliver 20 million tourists by 2020.Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DTCM)



Innovations such as Smart Rooms, Sustainable Utility & Property Management Systems, Smart Elevators, Smart HVAC, Mobility, & seamless connectivity across platforms and devices; these are no longer considered as the future, they are the present.Today, mobile apps are being used as everything from a Digital Concierge to accessing Big Data; from In-room HVAC Control to Food Service.

Also, as both the hotel staff and guests have become increasingly tech-savvy, and are connected to their smart devices at all times, it has become imperative to stay updated and abreast of modern technological innovations.

Hoteliers should now look at effective ways to align technology, marketing and operations to increase economic value. Thus putting their guests in the driving seat and giving them unprecedented choice and control across their entire stay.

The Numbers

63 Hotels
20,260 Rooms
under contract in Dubai


514 Hotels
147,746 Rooms
under contract in GCC


To be spent in the
next 5 years


Dubai to welcome
20 million
visitors by 2020


Dubai’s hotel revenue
by 2019